Turning Programmatic Advertising into a Communication Channel
More than 40 Billion ads are served online EVERY DAY. The volume is staggering. Most Brands try to catch their consumer's attention with finely tuned Calls to Action, or attractive imagery, hoping to drive clicks to their well groomed conversion funnel...
WE encourage being different.
Our unique ad units are custom designed to elicit feedback and preferences directly from the consumers, generating valuable Zero Party Data (ZPD). This direct feedback can then fuel everything from Marketing to Product Development.
Don't chase clicks. Start conversations instead.
Leveraging Re-Targeting to Create Niche Focus Groups
As your campaigns begin to generate more and more ZPD, you can leverage our exclusive Focus Group feature to re-target select groups expressing similar opinions.
These targeted focus groups can be shown additional follow up questions and remarks specific to their responses, creating a true two way conversation.
Customer collaboration at scale.
Analyze Feedback and Suggestions from Around the Globe in your Collaboration Dashboard
Often to get fresh ideas, Product Managers need to head out into the field and meat with focus groups in person, or pay survey companies thousands of dollars to see if customers like Blue or Green better...
With our Collaboration Dashboard, your team can access the data they need, receiving thousands of opinions from consumers all funneled directly to them. Then if they wish to dig deeper, they can create Focus Groups and respond directly.
No more chasing feedback and insights. Let it all come to you.