Our Approach
Our Approach
Social platforms are no longer the only way to converse. Instead, we've created a way to turn the 40 BILLION+ ads served every day around the world into opportunities to say "Hello..." or "What do you think of this?". We believe strongly that people would much rather engage with brands that listen, brands that collaborate and brands that care. We also believe that ads don't have to be annoying parts of a website that are often ignored, but can instead be the worlds most prolific and powerful tool for two-way communication. Our goal as digital advertising experts and product creators is to give everyone a platform that empowers Brands and Consumers alike to create better products powered by real-time collaboration.
Our Story
Our Story
We have a mixed background as digital advertisers, content marketers, and product designers. What we've seen over the last two decades is a world where the traditional branding idea of burning an image into peoples retinas until it makes a lasting impression has been replaced by earning a following through thought leadership. We've seen that quality content, authentic engagement and collaboration leads to products and brands that people care about and follow, sometimes religiously. We've also seen the power of viral marketing and brand advocacy when Brand Champions and Influencers take promotion into their own hands whether for or against a product... Beausse of all this, we set out to create a platform that leverages the massive scale and proliferation of digital advertising, not as a way to achieve reach at low cost, but as a communication tool.